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Five on Friday: Fuel for Thought

By Steve Dust, CEO, Greater Cedar Valley Alliance & Chamber

You’re changing the way you want to engage with your peers and neighbors, and we must shift with you. During the last week or so, I’ve focused on looking into the changing nature of the work the Greater Cedar Valley Alliance & Chamber does for you. We have to reflect the conditions in your market and be cognizant of the influences on your business or institution and your customers. Your input on how we execute on these shifts is imperative.

One and Two good documents that summarize current thinking in our industry at the national level.

One: What’s Influencing the Future of Chambers

Horizon Initiative: Chambers 2025 — Eight Influences Shaping the Next Decade for Chambers of Commerce

This links to a summary document from the Spring 2015 issue of Chamber Executive magazine. For more detail, follow the included link to a website with more detail. Eight influences:

  • Belonging and Gathering
  • Communications and Technology
  • Scarcity and Abundance
  • Global Impacts
  • Population Shift
  • Political and Social Fragmentation
  • Resource Alignment
  • Catalytic Leadership

Two: What’s Influencing the Future of Economic Development

Looking Around the Corner: The Future of Economic Development

From the International Economic Development Council, this report examines the emergence of trends and how these can potentially change the economic development industry. Four themes:

  • Demographics
  • Climate change
  • Shifting global roles
  • Technology expansion

Three: Retaining Students is Imperative

Those Who Leave and Those Who Stay

The link above goes to a recent Vox article on a similar topic, regarding why people leave, stay in or return to hometowns of all sizes and the impact of leaving — or not– on the individual, not the town.

I included the article to encourage your consideration relative the strategies to first, retain students as they move through and emerge from Phase 1 higher education or training, and second, encourage former resident young professionals to return. We should recognize, strategically, that the influences and trends discussed in the article will have an impact on our results – and should impact thinking on both timing and description of benefits and opportunities for those coming back to the Cedar Valley.

Four: Millennials Want CEOs to Speak Publically on Social Issues

Millennials Really Want CEOs to Mount their Soap Boxes

The millennials want CEOs to speak up publicly, whether those business leaders like it or not.

There’s a lot to consider in what’s going on and being brought to our attention in the media right now. Here’s a recent article from Chief Executive on the expectations of one market and staff demographic segment for business leaders and owners to speak publicly on issues traditionally not addressed in business communications.

Five: Deere Third-Quarter Earnings

Deere Announces Third-Quarter Earnings of $642 Million

This is a link to the August 18 news release announcing Deere & Company’s third quarter results. Because the information is important to what’s happening in the Cedar Valley, I study these documents and various sources of third-party analysis to get a feel for the sales trends and expectations in the Agriculture and Turf part of the Equipment division.

Open, Economically Vital International Markets Are Essential

By Steve Dust, CEO, Greater Cedar Valley Alliance & Chamber

The importance of maintaining an adequate federal budget for International Affairs was the emphasis of an August 1 meeting between U.S. Rep. Rod Blum and representatives of the Iowa Advisory Board to the U.S. Global Leadership Coalition (USGLC).

quote from Steve Dust, CEO, Greater Cedar Valley Alliance & ChamberAppropriately, the meeting was held in Blum’s Cedar Falls office around a conference table featuring a revolving globe.

The Trump Administration’s budget proposed dramatic cuts to the account, while House and Senate FY18 proposals are closer to FY17 enacted levels. The International Affairs activities of the federal government are under the direction of the State Department and Executive Office.

Others in the meeting addressed the national security missions, accountability and transparency reforms underway in the U.S. State Department and USAID, and effectiveness of addressing humanitarian crises with International Affairs programs.

My comments were focused on the important role of the Development and Aid budgets to opening foreign markets for Cedar Valley of Iowa and U.S. exports and the importance of increasing private investment to secure diplomatic relationships.

The Alliance & Chamber pays attention to the customers of our existing businesses and what it takes to expand those markets. Foreign aid in development and economic empowerment creates new buyers for machinery and equipment of all kinds produced here and builds capacity to buy and consume commodities and value added agricultural products.

The concentration of manufacturing, food processing, and commodity production in the Cedar Valley is more evenly balanced than the rest of the state. About 97 percent of the world’s potential consumers are outside the United States. That means open, economically vital markets are essential to business growth here.

Demands for Cedar Valley services go well beyond machinery and food. A few years ago, a Chinese sister city group visiting Cedar Falls had specific interests. They wanted to obtain harvesting equipment, technology for food processing, and assistance to recruit an enormous number of English teachers. Ostensibly the goal was to advance their economic development in the South Central region of the nation. We had or could make effective, quick connections on all fronts that benefited us.

Well-placed and accountable development aid and trade assistance help establish and ensure the political stability in nations to be reliable trading partners and protect investments of Cedar Valley firms. U.S. aid also helps people around the globe to become consumers of our commodities and food products.

Open markets are good for us: effective aid programs encourage rule of law and enable a safe environment for investment in the developing world – often the location of some of the fastest growing economies today.

The International Affairs operations rely heavily on private agencies to most effectively deliver the services on the ground in these nations, and aid and diplomacy are so much better — and less expensive in all ways — than relying on a military presence.

What a Day!

By Steve Dust, President/CEO Greater Cedar Valley Alliance & Chamber

You have probably seen that commercial for an insurance company where, after a great day for a young woman receiving a new car and an equally dismal day for a man whose car tires have been stolen, both exclaim, “What a day!”

That’s how I felt on Tuesday, July 11 as spent four hours traveling to and from Des Moines to attend a three-hour meeting.

Usually, I wouldn’t attend a meeting outside the Cedar Valley on the day of an Alliance & Chamber board meeting, never mind our annual meeting. But I broke that rule for the Future Ready Iowa Alliance board meeting because it meets so infrequently, its planning work is nearing the end, and important implementation actions soon follow.

“What a day!” I repeated to myself the entire trip. Initially, I focused on missing hours of prep time for the Alliance & Chamber annual meeting. Then the people I encountered completely turned my day around.

  • Ben Allen, former University of Northern Iowa president and current interim Iowa State University president, was the first person I encountered. It was good to see an old friend and champion of the Cedar Valley. That was worth the trip, I thought.
  • Mike Ralston, President of Iowa Association of Business and Industry, and I walked in together. We always have a lot to compare notes on, but he emphasized that a recent ABI social media post attracted the largest number of views, interactions, and reposts his organization had experienced. The post featured the U.S. Chamber of Commerce presenting U.S. Rep Rod Blum with its Spirit of Enterprise Award; the Alliance & Chamber co-hosted the event at the TDS Automation/Doerfer plant in Waverly.
  • Hawkeye Community College President Linda Allen is one of eight on the board from various Cedar Valley sectors. As we were getting yet another cup of coffee, she talked to me about another potential partnership between Hawkeye and a local major employer, implemented at TechWorks Campus. She is pumped about the opportunity. (Now, all we need is money).
  • As the program began, Georgia Van Gundy, CEO of Iowa Business Council, gave a shout out to the Cedar Valley’s aggressive programming to retain, recruit, and prepare talent to fuel economic growth. Unexpected and appreciated. (IBC’s members are Iowa’s largest 20+/- employers, the three regent universities, and bankers’ association.)
  • While walking back to my table from the coffee urn, President Liang Chee Wee of Northeast Iowa Community College got up from his table to greet me with his characteristic smile. He told me, “I’m a fan of all you’re doing in the Cedar Valley!” That’s all of you: I just happened to be in the spot to catch the compliment.
  • It was good to see Iowa Economic Development Authority Director Debi Durham simply because of health challenges she has been managing – with her typical “I’m not getting beat” approach, of course. But then she highly complimented the work of the Alliance & Chamber Economic Development team working on a particular project. I thanked her for taking extraordinary steps to ensure the opportunity to win.
  • Governor Kim Reynolds’ Deputy Chief of Staff Tim Albrecht is a recent graduate of ABI’s Leadership Iowa, the same class for which Leader Valley‘s Melissa Reade was a co-director. Tim thanked me for the time given Melissa to fulfill that role. She said, “Without Melissa there, it would not have been the amazing experience we had.” That is quite a compliment.
  • During the meeting, I sat with UNI Provost and Executive Vice President for Academic Affairs Jim Wohlpart. He has a goal to ensure the Future Ready Iowa initiatives to increase the percentage of Iowan’s with post-high school educational/career prep credentials are effectively implemented in the Cedar Valley economic area. Jim frequently moved our small-group discussion toward the need for local strategies to implement the statewide framework. His enthusiasm is contagious. I’m glad to have such a motivated leader making a difference for the workforce and employers of the Cedar Valley.

By the end of the meeting, I was saying, “What a day!” but for an entirely different reason than during my morning drive.

I had been reminded that the Cedar Valley generally, and our Alliance & Chamber especially, have many talented people effectively and proactively implementing meaningful projects to make our region even greater – and that effort recognized statewide.

Letter of Support for Convention Center, Hotel Agreement

In a letter to Mayor Quentin Hart and Waterloo Council Members, Greater Cedar Valley Alliance & Chamber CEO Steve Dust outlines several reasons why the city should approve an agreement with developer Leslie Hospitality Company. “This agreement is beneficial to the city’s taxpayers, and should be seen as enabling a significant benefit to the Cedar Valley economy and your city’s image,” Dust writes.

Waterloo City Council members approved selling the Five Sullivan Brothers Convention Center to Leslie Hospitality Company on July 17.

Read Dust’s letter of support.

ALLIANCE & CHAMBER PREPARES TO MOVE TO TECHWORKS CAMPUS

Cedar Valley of Iowa – “It only makes sense that our offices are located in TechWorks”, emphasizes Greater Cedar Valley Alliance & Chamber CEO Steve Dust, “we are inseparable partners in Cedar Valley economic development, and TechWorks is attracting tenants that we want to be near.” Dust shows his enthusiasm when talking about the new offices under construction, and to be occupied by the organizations he leads. The Greater Cedar Valley Alliance & Chamber is moving their office to the second floor of the Tech 1 Building on the campus operated by the Alliance & Chamber subsidiary, TechWorks Campus.

The 6,000 square feet of space will be occupied by the professional staff of 15 full-time, part-time, and contracted team members. The organizations located there include the Alliance & Chamber and its subsidiaries TechWorks and Leader Valley Foundation, as well as affiliated Cedar Valley Manufacturers Network and Cedar Valley Innovation Network.

Occupying space in TechWorks makes a lot of sense from a number of angles, and supports the work of the regional development, business promotion, and civic leadership organization. The Alliance & Chamber moves to space they have been deeply involved in for over a decade. The new space is immediately above the growing UNI Additive Manufacturing Center and the Design Lab collaboratively managed by Hawkeye Community College and UNI. The Alliance & Chamber space is one floor below the Cedar Valley Makerspace and offices available. And it is immediately next door to the new mixed-use Green@TechWorks project, opening a Courtyard by Marriott, conference center, and themed restaurant during mid-year. John Deere will open its new training center in The Green during the same time frame.

The growth of the riverfront and US 63 corridor fits nicely in the decision to build in Tech 1. “A decade ago when TechWorks began its redevelopment work,” Dust said, “the Campus was in the middle of nothing. Now, it’s central to one of the most active development districts in the Midwest.” He continues, “in addition to everything happening and about to happen on-campus, we’re next to the new Grand Crossing mixed-use project on the former Grand Hotel site, down the street from the new SingleSpeed brewery and restaurant; near all the riverfront amenities and new housing. We’re also right next to the new Hawkeye Urban Campus building. There will be as much collaboration between Tech 1 building users and the Urban Campus as there will be between the Marriott and nearby Cedar Valley SportsPlex, in my view.” concludes Dust.

The new space itself is a fresh change for the Alliance & Chamber. It’s designed in an open style, with minimal enclosed offices and a maximum of collaboration spaces. “We toured a lot of office layouts in new and old structures,” says Alliance & Chamber Vice President of Operations & General Manager Sandi Sommerfelt, “and it gave us a lot of guidance on best practices.” The new space includes huddle spaces for 2 to 5 people to congregate and meeting rooms of various sizes. It also includes some quiet spaces. “Sometimes, people do need to have a minimum of noise and privacy. For those not assigned to an office, we have provided small rooms for crunch time concentration and communications, and small, confidential meetings”, continued Sommerfelt.

The space features a lot of large windows, a part of the historical manufacturing building structure. “We designed the walls in such a way to use the natural light to its maximum,” says Sommerfelt. The project designers also worked to maintain the feel of the John Deere production environment that extended just into the 21st Century in this building. Sealed concrete floors, exposed brick walls, and open ceilings in most locations provides not only a modern “loft” feel, but pays homage to its history. “We make things in the Cedar Valley, and it’s only natural that we’d celebrate that heritage in the place dedicated to economic growth and improving the business climate,” Dust adds.

“The move-in date has been set at April 24”, says Sommerfelt, who has been the Alliance & Chamber’s project manager. Dust notes, “Sandi has a done a terrific job. I asked her to take on a major project, one she’s not been involved with in the past. She jumped in, assembling the team, acquiring the financing and negotiating the lease.” And as construction began, she shared project management with TechWorks Vice President & General Manager Wes James, who has managed the construction and maintenance in the Tech 1 building since it opened. “His knowledge and experience in working with this construction team, and this building has been absolutely invaluable,” Sommerfelt adds.

The design of the space was led by StruXture Architects, and the general contractor is Cardinal Construction, who utilized Young Plumbing & Heating, Shaw Electric, Hawkeye Alarm & Signal, Budget Blinds of Waterloo, Lindgren Glass Products, and Blackhawk Automatic Sprinklers. The furnishings contractor is Kirk Gross Company.  It’s no accident that all of the building team operate in the Cedar Valley. “It’s imperative”, says Sommerfelt, “It’s the point we make with our Value in the Valley initiative. We promote doing business in the Cedar Valley, and our work is funded by membership investments of our businesses. It’s our practice to do business with our investor-members, while watching the costs through competitive proposals in each area of cost”, says Sommerfelt. “We encourage everyone to do the same,” she concludes.

But they’re still not finished even when the group moves in. “We have a large meeting room that we’d like to finish adjacent to our offices.” It is designed to hold about 60 people in a classroom setting. It would be used by the Alliance & Chamber for board meetings, Leader Valley training seminars, and regional collaboration sessions, such as for the Manufacturers Network and Cedar Valley Regional Partnership.  It would also be available to other tenants of the Tech 1 building. “We invite businesses and individuals who would like to help make that happen through sponsorship to contact Steve or me. It’s a terrific way to recognize your family or business while providing a meeting room where thousands will meet each year,” encouraged Sommerfelt.

The Greater Cedar Valley Alliance & Chamber is a private, not-for-profit corporation working to increase wealth and economic vitality through collaborative economic and community development throughout the Cedar Valley economic area. Details about the many programs and initiatives of the Alliance & Chamber can be found at www.cedarvalleyalliance.com or by calling Steve Dust, CEO at (319) 232-1156.

The TechWorks Campus is a 30-acre advanced manufacturing, research and development, innovation, education, commercial and manufacturing center. Located in downtown Waterloo adjacent to the John Deere Drive Train Operations, the campus is comprised of sites for new development and 300,000 square feet space in two historic John Deere manufacturing buildings. More information about TechWorks Campus can be found at www.techworkscampus.com or by calling Cary Darrah, President at (319) 232-1156.

The Leader Valley Foundation, born out of the Greater Cedar Valley Alliance & Chamber’s priority to develop a strong workforce and to strengthen business and education collaboration, has been formed to lead a business-education partnership to develop the leadership skills of Cedar Valley students to improve and close the skills gap over time, and prepare our students for a career, college and citizenship.  More information about Leader Valley can be found at www.leadervalley.org or by calling Dr. Melissa Reade, Director at (319) 232-1156.

Waterloo Business Park Recognized as an Iowa Certified Site

Today, Governor Terry Branstad and Lt. Governor Kim Reynolds announced five additional
industrial sites to achieve certification through the Iowa Economic Development Authority (IEDA) certified site program. The City’s South Waterloo Business Park was among the five announced during Governor Branstad’s weekly press conference at the Capitol this
morning.

The South Waterloo Business Park totals 181 acres and is located immediately south of Highway 20 and generally bounded by Ansborough Avenue, Shaulis Road, and Kimball Avenue. Waterloo is one of only 17 sites certified in Iowa. In an effort to address the lack of project ready industrial sites, the Iowa Economic Development

In an effort to address the lack of project ready industrial sites, the Iowa Economic Development Authority (IEDA) created the Iowa Certified Site Program in May 2012. Under the leadership of Director Debi Durham, IEDA retained nationally recognized site selection firm McCallum Sweeney Consulting to perform independent analysis of applicants on behalf of IEDA.

“These five additional sites give Iowa – and Waterloo – an advantage when it comes to growing our state’s economy,” said Gov. Branstad. “The Communities have gone through a rigorous process to become certified and should be proud of what they have accomplished. Each site being ‘development-ready’ means more projects coming to Iowa and, in turn, more jobs.

“We are extremely excited to have the South Waterloo Business Park certified as a ‘development ready site’ said Quentin Hart, Mayor, City of Waterloo. “In partnership with the Alliance & Chamber we have been marketing it as development ready site and now it has the official designation as being such by McCallum Sweeney Consultants and the Iowa Economic Development Authority”. Hart added.

“The South Waterloo Business Park is immediately located off U.S. Highway 20 and near I-380 well positioned for expanding companies to service east-west and north-south U.S. markets.” He said.

Site certification is one of the fastest growing trends in the site selection business, and by introducing certified sites to the market Iowa is better able to compete for large scale projects. By going through this rigorous process, developers — working closely with their local officials, utility partners and consultants — are better prepared to market their sites with specific site-related information and community data. All site due diligence is completed and resulting issues are mitigated, making the site “risk-free” and thus accelerating the development schedule.

With the help of the Greater Cedar Valley Alliance and Chamber, the City completed the certification process within 18 months, once McCallum Sweeny Consulting invited Waterloo to complete the required due diligence on the Park. To be certified the Park had to meet eight criteria including the ability to provide at least 5 megawatts of electric energy, fiber optics, and 500,000 gallons of water per day of excess capacity at the site within a 6 month timeframe. The certification process required a close partnership between City planning officials, Waterloo Water Works, Waterloo Waste Water, MidAmerican Energy Co. and Mediacom Communications.

“The Alliance & Chamber continues to see an increased demand by site selection consultants and companies for shovel ready sites versus a traditional greenfield site”, said Steve Dust, President/CEO, Greater Cedar Valley Alliance & Chamber. “The Certified Site designation essentially shortens a company’s schedule for new construction. This a location differentiator for the Park”, Dust added.

McCallum Sweeny Consultant will provide Waterloo and Alliance & Chamber officials with
recommendations for marketing and industry targets which will be incorporated in the Alliance & Chamber’s external marketing initiatives for the Cedar Valley. IEDA also undertakes special marketing initiatives to promote Iowa’s Certified Sites. The South Waterloo Business Park is well suited for companies engaged in light industrial, logistics/distribution, and data centers.

Companies interested in receiving more information on the South Waterloo Business Park should contact Noel Anderson or Adrienne Miller with the City of Waterloo at 319-291-4366 or Lisa Skubal at the Greater Cedar Valley Alliance & Chamber at 319-232-1156.

UNI Announces New SBDC Director

The following information was submitted by our investor, the University of Northern Iowa.

The Center for Business Growth and Innovation at the University of Northern Iowa is excited to announce that Amy Dutton has joined our team as the new Small Business Development Center Regional Director for the UNI center.

Originally from rural western New York state, Dutton moved to the Cedar Valley in 1996 and quickly settled in. Prior to becoming UNI’s SBDC Regional Director, Amy was the Community Outreach Manager for Lutheran Services in Iowa where she worked throughout Black Hawk and Grundy counties to promote LSI programs. Her experience also includes time at the Northeast Iowa Food Bank, College Square Mall and Martin Brothers, as well as current board positions on the Cedar Falls Tourism and Visitors Bureau Board and Cedar Valley Society for Human Resources Management Board.

We are excited to have Amy bring her knowledge, skill and passion for small business and entrepreneurship to our region.  Amy knows what it takes to succeed in today’s marketplace and is eager to share her experiences in building strong, vibrant and sustainable businesses.

As the Regional SBDC Director, Amy will provide one-on-one business consulting and assist entrepreneurs and small business owners in building and strengthening their businesses.  She will also be working alongside regional and state business service providers to build a more vibrant and thriving entrepreneurial ecosystem throughout Black Hawk, Bremer, Buchanan, Butler, Chickasaw, Fayette, Grundy, Howard and Tama counties.

The SBDC services include startup assistance, business planning, accounting, human resources, marketing, sales, information on local and statewide resources, and much more.  More information on the SBDC program can be found at http://www.iowasbdc.org/regional-center/waterloo-cedar-falls/.

We are also pleased to announce that Dan Beenken has been promoted to the position of Director of Advance Iowa, the Center for Business Growth and Innovation’s holistic consulting program.  Dan, who previously served in the role of SBDC Director, is responsible for helping Iowa’s Second Stage businesses become more sustainable, profitable and prosperous.

You can contact Amy at amy.dutton@uni.edu or by phone at (3189) 273-4328.  Feel free to share her contact information with any and all small business clients you think would benefit from her services.

Steve Dust receives ABI’s Advocacy in Action Award

The Alliance & Chamber congratulates Steve Dust on being honored with the 2016 Advocacy in Action Award by the Iowa Association of Business and Industry.

The Iowa Association of Business and Industry is pleased to present its 2016 Advocacy in Action award to Steve Dust for his work to advance ABI’s public policy agenda. The award was presented during the Advanced Manufacturing Conference on Oct. 4.

Dust is the president and CEO of the Greater Cedar Valley Alliance & Chamber. Dust has been a chief advocate and architect of the new Cedar Valley TechWorks campus, a 30-acre advanced manufacturing, research and development, innovation, education, commercial and manufacturing center in downtown Waterloo.

The Advocacy in Action award was created in 2014 to recognize ABI members’ commitment to ABI advocacy efforts.

Dust serves on the ABI Board of Directors and has been a vocal advocate for Iowa business issues. He frequently meets with area legislators and members of Iowa’s congressional delegation about issues important to companies in the Cedar Valley. In addition to his leadership at the Alliance, he takes part in ABI’s public policy committee process, hosts ABI members at his facility, attends ABI’s biennial Washington D.C. fly-in and many other ABI public policy events. He is a platinum level contributor to ABI’s Iowa Industry PAC.

“Steve Dust is the epitome of an advocate,” ABI President Mike Ralston said. “He tirelessly represents the greater Cedar Valley, his investors and all Iowa businesses to make Iowa a better place to live and work. We are grateful for Steve’s leadership and appreciate his collaboration with ABI.”

Dust ABI award 2016

Cedar Valley Grows as Logistics Hub with Addition of Furniture Mart USA

Located in the upper Midwest United States, the Cedar Valley of Iowa is strategically positioned and globally connected through multimodal infrastructure for companies with logistics needs.

The Greater Cedar Valley Alliance & Chamber is proud to have supported the City of Cedar Falls in securing Furniture Mart USA of Sioux Falls, S.D., to build a 150,000-square-foot, $6 million warehouse on 18 acres of land west of the Target Distribution Center perishable foods warehouse at the corner of Venture Way and Production Drive in the Cedar Falls Industrial Park. A retail project is also anticipated. The two projects will employ an estimated 60 people.

The Alliance & Chamber supplied labor and workforce and other information requested by the company.

Read more in the Waterloo Cedar Falls Courier.

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