The Greater Cedar Valley Alliance & Chamber has been conducting a marketing analysis through interviews with investors. The purpose is to seek input on implementing economic and community development programming to grow existing businesses, develop a strategic communications initiative to increase the profile of the Cedar Valley nationally and internationally, establish a higher profile in local state and federal government relations, and attract significant investment in tightly targeted business segments. The first phase report will be presented to the Alliance & Chamber Board on November 1^st. Additional information will be reported at subsequent meetings.

The board will adopt a performance measurement system including a balanced scorecard to measure the organization’s progress on goals and priorities. It will also implement a dashboard of economic and socio-economic indicators to measure the relative vitality of the regional economy.

“The best way for the Alliance & Chamber to build its services is to learn more about the market opportunities and challenges faced by our regional manufacturers, services, and institutions. This intelligence, when combined with objective target industry analysis data, permits the Alliance & Chamber team to get our marketing and service delivery plan correct,” said Steve Dust, CEO of the Greater Cedar Valley Alliance & Chamber.

“The scorecard and dashboard tools are emerging as most effective to communicate the organizations progress toward goals while reporting on our impact and the condition of The Cedar Valley economy,” Dust concluded.

For more information contact the Greater Cedar Valley Alliance & Chamber office at 232-1156 or email info@cedarvalleyalliance.com.