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Tag Archives: Mudd Advertising

Jim & Cecelia Mudd Honored with 2016 Greater Cedar Valley Alliance & Chamber Legacy Award

The Greater Cedar Valley Alliance & Chamber presented their Annual Awards on Thursday, March 31, 2016.  Jim and Cecelia Mudd received the Legacy Award.

“Servant Leaders” Jim and Cecelia Mudd have a true American success story. The couple has built a strong business from the ground up while remaining true to their values. The Mudds believe in Friends, Family, and Faith made visible through their generous contribution of time, money, and wisdom to countless charitable organizations, especially those serving the underprivileged throughout the Cedar Valley and beyond.

Cecelia started her career as an airline flight attendant, and later worked alongside Jim in radio and at Mudd Advertising. She has been an active volunteer and supporter of the Sartori Festival of Trees, EPI, PEO, Catholic Daughters, and the American Heart Association Go Red Luncheon. Cecelia taught their children the value of hard work through helping with their paper routes and de-tasseling corn.

Jim is an unabashed promoter of free enterprise, personal responsibility, and civic involvement.

A graduate of Brescia University, Jim studied broadcasting at Northwestern University, spending 21 years in radio before starting Jim Mudd and Associates in the basement of their home in 1981. Today Mudd Advertising is a global marketing firm, serving over 3,500 clients primarily in the automotive industry. Clients also include Bridgestone Tires as well as 50 John Deere retailers.  Celebrating its 35th anniversary, Mudd employs 165 with offices around the country.

Jim maintains a personal friendship with Ken Blanchard and served on the board of Blanchard’s Lead Like Jesus, and incorporates his Gung Ho principles into daily business culture and practice at Mudd Advertising.

Jim has served on the Western Home board of directors, as co-chair of the Cedar Falls Library Capital Campaign, United Way Annual Campaign and others. He is currently a member of the University of Northern Iowa Foundation board. Together the Mudds support 80 different Cedar Valley organizations, including St. Patrick Church, UNI and countless others.

View the Video here.

 

Alliance & Chamber Launches New Website to Showcase Leadership in Cedar Valley Schools

The Greater Cedar Valley Alliance & Chamber is pleased to announce the launch of a new website, leadervalley.org. This new resource features the Leader in Me initiative that is transforming leadership cultures in Cedar Valley schools.  The Leader in Me is a whole school education transformation process that teaches leadership principles to students in K-12 schools and embeds leadership as a core within their school culture. Leader in Me was developed by corporate and personal leadership trainer Franklin-Covey.

The site and a series of new videos, created in partnership with Mudd Advertising, highlight Cedar Valley students, business leaders, and educators and the impact of Leader in Me in Cedar Valley schools.

Business leaders will see how Leader in Me is investing in tomorrow’s workforce and helping to build a stronger pool of talent.  Examples of how 21st century soft skills are being infused into the school culture are detailed on the site, as well as demonstrations of how authentic leadership opportunities are preparing students to be effective in college, career, and citizenship.

Statistics demonstrating the impact Leader in Me is having in the Cedar Valley is an important component of the site, along with an events calendar, latest news, and testimonials from educators and community leaders. There are also valuable resources for educators, information for parents and community members, and pages that include student leadership projects and stories.

“This new website really is a showcase of the Leader the Me in the Cedar Valley. It is the one place you can see all the exciting things taking place in all of our schools. The amazing student leaders are really the highlight of the site,” says Melissa Reade, Leader Valley Program Director. “We believe that once you go to the site, you will understand the significant role Leader in Me has in the future of the Cedar Valley.”

The Leader Valley talent initiative, born out of the Greater Cedar Valley Alliance & Chamber’s priority to develop a strong workforce has been formed to expand the reach of leadership and 21st Century skill and leadership development opportunities to all students in the Cedar Valley. The Leader in Me is the primary focus of Leader Valley. For more information, visit the new website at www.leadervalley.org or contact Melissa Reade at (319)232-1156 or mreade@cedarvalleyalliance.com.
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Creating The Place to Start A Business.

By: Steve Dust 

The Cedar Valley economic area thrives on successful businesses that began one day when its owner said, “I can do that – better.” Some of these former startups are still identified with the owner – while others have grown into international business powers.

All over the Cedar Valley there are examples of people who are passionate about something, determined that no one can do it any better than they, and opened a business to prove it – people like the Bertch family, the Far Reach Technologies partners, or Van Miller’s growing-every-day-into-something-different VGM, or the CBE Group, or Mudd Advertising, or….

As their business grew, each of them discovered the value of our government relations, information, education, and networking resources, the market growth spurred by ongoing promotion,  and all the other things your professional team does to make the Cedar Valley a vibrant place for business startup and growth.

An observer of business startup and growth trends in the US, Brad Feld, recently wrote, Startup Communities – Building an Entrepreneurial Ecosystem in Your City. Based on his decades of starting businesses, becoming an early stage venture capitalist, and now known for his highly (some would say outrageously) successful Foundry Group in Boulder, CO, Brad eloquently writes about the role of organizations like the Alliance & Chamber in creating and sustaining that Entrepreneurial Ecosystem mentioned in the title.

The very best role the Alliance & Chamber can play to foster a robust Startup Community – that encourages a faster rate of business startups and attracts more people with the desire to take the entrepreneurial plunge is: Cheerleader and Feeder. In other words, Support.

  • Work on economic vitality – grow the market! Create a place where startups have the best chance of success: work on infrastructure like broadband, and amenities to create a vibrant,  economic base
  • Make connections – directly, to new sales or service opportunities, or indirectly with exposure to customers and vendors and service providers through networking events, and to other feeder organizations – like UNI’s Center for Business Services and SCORE.
  • Inform them – with inexpensive access to high quality service providers in educational sessions on topics of interest to new businesses – like healthcare reform, social media tools, or the like – delivering info those new business owners will use to increase business results and avoid pitfalls.
  • Work with local and state government to keep them out of the way of business startup and success. Though almost always well intentioned, government gets in the way of startups and growing business with the increased cost of complying with or being constrained by this rule or that

policy/ordinance/statute.

  • Be the gathering place for startup community leaders. The leaders of our start up community must be people who have recently started their own businesses. As busy as they are, other owners of startup businesses are the best to relate to and offer actionable advice on the startup experience. The Alliance & Chamber is the platform – the roost – for emerging entrepreneurs to gather, and share their own experiences. It’s also great feedback for the Alliance & Chamber to build its Cedar Valley Start Up action agenda.

Believe me: there’s a lot of competition among places for business startup activity.  We, and they, understand the economic power of startups, and the culture it engenders for addressing social as well as economic issues. Your Alliance & Chamber is motivated and equipped and working to ensure that the Cedar Valley economic area is an attractive place to take that giant step – the one taken by every person when they’ve uttered the words, “I’m starting a business.”

 

 

 

 

 

Be part of something greater - The Cedar Valley of Iowa

The Greater Cedar Valley Alliance & Chamber is a regional economic community development corporation working to increase economic vitality and wealth in the Waterloo / Cedar Falls area and surrounding economic region. The Alliance & Chamber has approximately 800 members that represents over 40,000 employees